Sms Marketing Bliss In Advertising And Promotion

By Todd Herman

SMS marketing has become a souvenir for business organization, as it pays them in the long run. Many organizations have been using these services for promotion of their retail and hospitality services, especially at the time of vacations, season sales and festivals. These services have certainly given a huge boost to the economy of sellers, whose business will hugely depend on the promotional activity and the volume of clients.

Many restaurants, cosmetic companies, apparels chains, and online promoters sell their service at the season sale. Their target is to reach many customers in one go, and luckily every second person can be their potential customer. Mobile marketing is coming up with positive sale and growth for organizations and further predicting an increase in their annual sales. Holidays, Christmas, birthday’s ad anniversaries are appropriate time to draw customers to their services. Bulk messaging is the only inexpensive medium, which can promote primary and secondary sales for the organization.

People these days, would not like to be disturbed with promotional calls, but at the same time would also like to receive updates, especially when it comes to discounts and offers. SMS messaging, also known as a text message promotion is a highly targeted advertising and marketing application, centering the customers who can be interested in the brand.

[youtube]http://www.youtube.com/watch?v=2fcOtqor21g[/youtube]

These text messages include informational messages, intimation of sale and products on discounts, also discount coupons, which has been a common interest. These coupon codes are distributed as encrypted codes and then distributed through social networks like Face book, Orkut, Linked In and Twitter. These mobile marketing strategies can build mass awareness for the brands, influence consumer opinion and increase the product and brand sale.

A rich database is the foundation of any text messaging, as it will build your clientele. Many companies who conduct surveys, or require feedbacks or general voting from public, also take help of text marketing. A short scanning code or a QR code is equipped with reading software’s to convert the codes into textual displays. Once the database is established then it is the sole choice of the business company to send them according to their promotional requirement. Setting reminders to revive the textual information in the readers mind can also increase the sale, so a textual messaging frequency should be decided.

Everyday a mobile user receives multiple messaging texts, but it is not necessary that they will read all the promotions or register them. Certain SMS providers also have an option for customers to decide when and how they would like to receive promotional messages. A reliable source of Marketing database needs to be created for targeting potential clients. The client’s feedback is very important for reviews of any scheme or offer, so marketing organizations can also opt for free reply back messages to their customers.

With increasing competition and awareness among the consumers, enchasing right opportunity is very important. Promoting your brand and setting up repeated reminders to the clients will help in increasing sales and interest of the clients. Mobile marketing solutions strengthen the business strategies and even replace affiliate marketing. Even a customer care official can help in assorting the database into positive and standby contacts. SMS Marketing is a big benefit for customers and the company, as both will receive the benefit from this sort of marketing.

About the Author:

SMS Advertisement

has enabled end user to avail fabulous discounts and product range at the comfort of a textual messaging.

Mobile Marketing

is certainly a bliss form of advertisement with wide acceptability.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1176609&ca=Marketing

Posted on September 11th, 2022 by  |  No Comments »

Drug-resistant flu rising, says WHO

Sunday, February 3, 2008

Some flu viruses in the United States and Canada have shown increased levels of resistance to the antiviral drug Tamiflu (oseltamivir), the World Health Organization (WHO) said on Friday. Similar trends have been reported earlier in Europe.

Tamiflu is currently the recommended treatment for humans infected with bird flu, and governments worldwide have been stockpiling the drug in case of a flu pandemic.

The drug resistance appears to be limited to the H1N1 variant which causes seasonal flu, while H3N2 or influenza B strains and the H5N1 strain that causes bird flu did not show increased resistance.

The frequency of oseltamivir resistance in H1N1 viruses in the current influenza season is unexpected and the reason why a higher percentage of these viruses are resistant is currently unknown.

While previous studies showed resistance levels below 1%, samples tested by the U.S. Centers for Disease Control and Prevention now showed around 5% resistance, and in a Canadian survey of 81 samples, 8 showed resistance. The European Centre for Disease Prevention and Control found 19 cases of resistance among 148 samples from last November. Among 16 samples from Norway, 12 showed resistance. In a wider study of 437 H1N1 isolates from 19 countries, the European agency found 59 resistant samples from 9 countries.

Resistance has not been shown to increase in Japan or Hong Kong. In Japan, Tamiflu is widely prescribed for seasonal flu. The WHO is now contacting national authorities to get more data on flu resistance.

These viruses have acquired a mutation that makes them resistant, and the WHO statement said that a resistant strain has probably emerged spontaneously. The statement added that these mutations would most likely render Tamiflu ineffective for the prevention or treatment of flu caused by resistant H1N1 viruses.

The WHO also stated that this phenomenon does not influence the effectiveness of flu immunizations. Resistant strains have shown no evidence of causing more severe disease or being more easily transmissible.

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Posted on September 9th, 2022 by  |  No Comments »

Iranian refugee child granted $400,000 in compensation for “psychological harm”

Saturday, March 4, 2006

Eleven-year-old Iranian refugee boy, Shayan Badraie, who suffered psychological injuries during his time spent inside Australia’s immigration detention centres, will receive a Federal Government payout of AU$400,000 in compensation. The government will also pay his family’s legal bill of more than $1 million.

Between 2000 and 2002 the Badraie family were incarcerated behind the razorwire of the (now mothballed) Woomera Detention Facility, a remote desert camp in outback South Australia – and later sent to the Villawood Detention Centre in Sydney. In 2001, video footage of his condition was smuggled out of Villawood, inciting national debate over Prime Minister John Howard’s controversial policy of detaining children.

Badraie’s family lawyer, Rebecca Gilsenan, said the family are “looking forward to living a normal life in the community. The settlement will enable the treatment he needs to somehow rectify the damage done in the detention centres. The fact the Government has settled the case indicates a serious concern on their part they were going to be found guilty of negligence,” Gilsenan told reporters.

Shayan, his father and stepmother arrived in Australia in 2000, and were sent immediately to the notorious Woomera desert camp. During his 17 months incarceration, Shayan stopped drinking, eating and speaking.

“He witnessed a series of incredibly traumatic and violent events, the sort of events no adult or no child should be exposed to,” Gilsenan said. “Within a year of being detained at the detention centre… he had developed psychiatric illness to the point of diagnosis of post-traumatic stress disorder and later depression,” she said.

The court heard evidence from former senior immigration official Philippa Godwin that detention could damage the mental health of refugees – directly contradicting the Government’s claims the centres were safe. Opposition immigration spokesman Tony Burke said: “Children should never have been put in detention and money will never undo the damage and pain.”

The Department of Immigration said the agreement was “no admission of guilt”. Immigration Minister Amanda Vanstone says she does not believe a $400,000 is a backdown. Vanstone said an offer was made to the Badraie family’s lawyer some time ago but they turned it down.

Compared with similar countries, Australia has some of the toughest policies in the world against refugee arrivals. Policies include immediate mandatory detention of boat arrivals, the detention of workers and students who overstay their visas are sent to detention camps under harsh conditions. Immigration detainees often languish in limbo with some up to six years while their cases are being heard. These camps have been condemned by many international human rights groups.

Greens senator Kerry Nettle says “hundreds of children have been mentally scarred by their time in immigration detention and further claims are planned.” She blames the Federal Government’s policy of mandatory detention.

“The Government has accepted the responsibility for the health consequences of their policy of mandatory detention,” Senator Nettle said. “There is a raft of children, we are talking hundreds of children, and adults, who have had their mental health significantly impacted by the policy of mandatory detention.”

She rejected that the Federal Government deserve congratulations over settlement: “To have gone through these proceedings, and spent the amount of money they have spent, to put Shayan’s mother in the witness box for two weeks, is not an indication of a willingness and public accountability by the Government to accept responsibility for their actions,” Senator Nettle said.

Lawyer Rebecca Gilsenan says the landmark case may pave the way for more litigation by other refugee families. It is the first time the Department has conceded that a child has been psychologically harmed in its detention.

Gilsenan says the outcome sets a precedent for other detainees. “The problems that Shayan experienced were systemic problems rather than ones that were just specific to him, although the particular treatment that he received was disgraceful,” she said. “So it’s quite possible that there are other children or even adults out there who lived in a similar environment during that time in immigration detention and possibly have similar problems.”

She says she hopes the systemic problems highlighted in the case will now be addressed. “I can only hope that the Government takes notice of this and doesn’t continue to spend taxpayer money on having to compensate people for treating them in a disgraceful way in immigration detention.”

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Posted on September 8th, 2022 by  |  No Comments »

Category:July 19, 2010

? July 18, 2010
July 20, 2010 ?
July 19

Pages in category “July 19, 2010”

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Posted on September 5th, 2022 by  |  No Comments »

Medical Career In Kyrgyzstan For Indian Students: Should You Believe Or Not?

Do you want to study MBBS from abroad? If yes, then Jagvimal is the best consultant which provides top medical colleges in Kazakhstan for Indian studentswho really want to make their medical career in abroad university.

Like China, US and UK, Kazakhstan also becomes a most wanted destination for medical education. From the past five years, we got the countless medical application form from the Indian students who really wish to get enrolled in Kazakhstan medical college. Every year, strength of Indian students in medical universities in Kazakhstan is amplified. Mostly aspirants go to Kazakh National Medical University, South Kazakh State Medical University, and Khoja Akhmet Yassawi International Kazakh – Turkish University. When I begin to find out the explanation why Indian students prefer the medical universities in Kazakhstan, I found some interesting facts like:-

Low Tuition Fee and Living Cost- If you evaluate medical studies in India is quite cost effective while you study MBBS in Kazakhstan. To continue medical education in India you have to pay Rs. 5 Lakhs to 8 Lakhs per year along with the important donation. This amount obviously is not affordable by every student. But if you pursue your medical education from Kazakhstan medical colleges then you need to pay 10 to 12 Lakh for your total education which means this amount is not only for one year. This amount is an overall fee of your medical education. In Kazakhstan medical course is 6 years course. You see the difference of amount in India or in Kazakhstan.

Besides this other facilities is also affordable in Kazakhstan, because Kazakhstan is not a rich country so that every Indian student or middle-class aspirants can also afford the living cost in Kazakhstan. Living cost is minimal so that Indian student can enjoy the elevated excellence standard of living in an affordable financial plan.

Direct Admission in MBBS: In Kazakhstan to get enrolled in medical colleges, students don’t need to appear in any entrance exams like in India. Which means MBBS admission in Kazakhstan is accepted directly. If students secure 50% marks in PCB in an intermediate class, they are accepted to do MBBS in Kazakhstan.

English Medium: For Indian students comfort medical education is also provided in English Medium that means an Indian student doesn’t need to learn the Russian language.

Friendly Environment for Indians: In Kazakhstan, students find a friendly environment, because Russia is one of the neighboring Associates of India. For that Russian people love to know about the Indian culture. Find this kind of environment student can easily settle in Kazakhstan.

Direct Flight Connectivity: Kazakhstan’s principal city Bishkek is directly connected by air to New Delhi. Students can easily reach Bishkek and catch the direct flight to New Delhi and reached New Delhi within 3 hours.

I think these facts are quite enough to attract any Indian students towards Kazakhstan medical universities. But everything is not fine in Kazakhstan. As I told you that Kazakhstan is not a rich country that means this country has developed the country. The capital city of Kazakhstan is developed. Bishkek is the awesome city, other than Bishkek city you found the rural area in Kazakhstan. If you ignore this fact about Kazakhstan then this country is a perfect option for the Medical Education.

Posted on September 5th, 2022 by  |  No Comments »

Fatal police helicopter crash in Slovakia due to technical failure: preliminary Interior Ministry finding

Sunday, May 21, 2017

Last week’s police helicopter accident in eastern Slovakia was caused by technical failure and not human error, said the Ministry of Interior of the Slovak Republic on Friday. The statement is based on preliminary flight recorder data analysis. Ministry spokesperson Petar Lazarov confirmed the flight recorder and remains of the helicopter will be sent to the United States for further analysis. Helicopter crash occurred during a training exercise on May 10 shortly before 2:30 PM CEST at Prešov Air Base near Prešov, resulting in deaths of two crewmembers and serious injuries of both pilots.

According to initial reports by the Slovak Police Force, the helicopter spiraled down from a height of about 100 metres and 200 metres away from the point of take-off. Slovak tabloid newspaper Plus Jeden De? wrote that, according to a source from the forensic team that analysed flight recorders data, both rotors failed at the same time.

The accident caused fatal injuries to two Fire and Rescue Corps firefighters, First Lieutenant ((sk))Slovak language: ?nadporu?ík Peter To?or, born 1974, and Lieutenant Colonel ((sk))Slovak language: ?podplukovník Radoslav Lacko, born 1968. According to reports, one died on the site, and one in the Louis Pasteur University Hospital in Košice. “The patient suffered serious head and chest injuries. Our doctors resuscitated him for about 50 minutes. Ultimately, he died of his injuries,” said hospital spokesperson Ivana Stašková. Both firefighters were buried on May 16. The helicopter pilots were hospitalized with serious injuries in the Ján Adam Reiman Teaching Hospital with Polyclinic in Prešov. While one of them was stabilized and conscious already on May 10, suffering from right femoral fracture, right rib and facial bone fracture, the second one is still in serious condition at the Department of Anesthesiology and Intensive Medicine, said hospital spokesperson Renáta Cenková.

The Bell 429 GlobalRanger helicopter, registration OM-BYM, was made in 2014 and commissioned by the Aviation Department of the Ministry of Interior on August 17, 2015. The Aviation Department later commissioned another Bell 429 helicopter, registration OM-BYD. According to Bell Helicopter, the primary purpose of both these helicopters was to be “border protection, search and rescue, natural disaster relief missions and road traffic law enforcement”.

Bell Helicopter reacted on the incident, expressing condolences and willingness to assist with the investigation. Members of the National Council started their late-afternoon session on May 10 with a minute of silence for the victims of the crash. Other government officials expressed their condolences as well, including the President Andrej Kiska, the Prime Minister Robert Fico, and the Mayor of Prešov Andrea Tur?anová.

This accident was not the first Bell 429 helicopter crash in Slovakia. On September 7 of last year, an Air-Transport Europe rescue helicopter crashed near Banská Bystrica, killing all three crewmen and a patient aboard. Investigation is still in progress and no preliminary results are known.

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Posted on September 4th, 2022 by  |  No Comments »

World’s cheapest car launched in India, will go on sale in April

Tuesday, March 24, 2009

The world’s least expensive car, the Tata Nano, has been launched in India. It will go on sale in April, and will start delivery in July. The automobile costs only 100,000 Indian rupees, or just under US$2,000.

“We are at the gates offering a new form of transportation to the people of India, and later I hope other markets as well,” said the chairman of the auto firm, Ratan Tata, calling the vehicle a “milestone.”

“From the drawing board to its commercial launch, the car has overcome several challenges,” Tata said. “I hope it will provide safe, affordable four-wheel transportation to families who till now have not been able to own a car.

“This was never conceived as the cheapest car, but as providing transport to those people who never owned a car,” Tata said. “Driven mainly by the change in demand that we see elsewhere in the world, we suddenly felt we had a product that could be of considerable interest as a low-cost product in western Europe, eastern Europe, the UK and even the U.S.”

The Tata Nano is a four-door vehicle, and is 3 metres long, 1.5 m wide, and 1.5 m tall. It is equipped with a 33 bhp, 624 cc engine at the rear. No radio, airbags, power steering, or air conditioning are available in the basic model, although upgrades are available. The Nano Europa, a slightly larger European version of the car, is expected in 2011.

According to Ravi Kant, the managing director at Tata Motors, the first 100,000 people to receive a Nano would be chosen from the initial orders by a ballot.

An auto analyst for Bombay’s Angel Broking, Vaishali Jajoo, predicted that the Nano will add only three percent to Tata’s revenues even if it can sell a quarter of a million such cars per annum.

“That doesn’t make a significant difference to the top line,” Jajoo said. “And for the bottom line, it will take five to six years to break even.”

Environmentalists say that the car will exacerbate traffic problems already rife in India, and help increase pollution levels. Tata, however, stated that its vehicle is the least polluting car in the country.

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British computer scientist’s new “nullity” idea provokes reaction from mathematicians

Monday, December 11, 2006

On December 7, BBC News reported a story about Dr James Anderson, a teacher in the Computer Science department at the University of Reading in the United Kingdom. In the report it was stated that Anderson had “solved a very important problem” that was 1200 years old, the problem of division by zero. According to the BBC, Anderson had created a new number, that he had named “nullity”, that lay outside of the real number line. Anderson terms this number a “transreal number”, and denotes it with the Greek letter ? {\displaystyle \Phi } . He had taught this number to pupils at Highdown School, in Emmer Green, Reading.

The BBC report provoked many reactions from mathematicians and others.

In reaction to the story, Mark C. Chu-Carroll, a computer scientist and researcher, posted a web log entry describing Anderson as an “idiot math teacher”, and describing the BBC’s story as “absolutely infuriating” and a story that “does an excellent job of demonstrating what total innumerate idiots reporters are”. Chu-Carroll stated that there was, in fact, no actual problem to be solved in the first place. “There is no number that meaningfully expresses the concept of what it means to divide by zero.”, he wrote, stating that all that Anderson had done was “assign a name to the concept of ‘not a number'”, something which was “not new” in that the IEEE floating-point standard, which describes how computers represent floating-point numbers, had included a concept of “not a number”, termed “NaN“, since 1985. Chu-Carroll further continued:

“Basically, he’s defined a non-solution to a non-problem. And by teaching it to his students, he’s doing them a great disservice. They’re going to leave his class believing that he’s a great genius who’s solved a supposed fundamental problem of math, and believing in this silly nullity thing as a valid mathematical concept.
“It’s not like there isn’t already enough stuff in basic math for kids to learn; there’s no excuse for taking advantage of a passive audience to shove this nonsense down their throats as an exercise in self-aggrandizement.
“To make matters worse, this idiot is a computer science professor! No one who’s studied CS should be able to get away with believing that re-inventing the concept of NaN is something noteworthy or profound; and no one who’s studied CS should think that defining meaningless values can somehow magically make invalid computations produce meaningful results. I’m ashamed for my field.”

There have been a wide range of other reactions from other people to the BBC news story. Comments range from the humorous and the ironic, such as the B1FF-style observation that “DIVIDION[sic] BY ZERO IS IMPOSSIBLE BECAUSE MY CALCULATOR SAYS SO AND IT IS THE TRUTH” and the Chuck Norris Fact that “Only Chuck Norris can divide by zero.” (to which another reader replied “Chuck Norris just looks at zero, and it divides itself.”); through vigourous defences of Dr Anderson, with several people quoting the lyrics to Ira Gershwin‘s song “They All Laughed (At Christopher Columbus)”; to detailed mathematical discussions of Anderson’s proposed axioms of transfinite numbers.

Several readers have commented that they consider this to have damaged the reputation of the Computer Science department, and even the reputation of the University of Reading as a whole. “By publishing his childish nonsense the BBC actively harms the reputation of Reading University.” wrote one reader. “Looking forward to seeing Reading University maths application plummit.” wrote another. “Ignore all research papers from the University of Reading.” wrote a third. “I’m not sure why you refer to Reading as a ‘university’. This is a place the BBC reports as closing down its physics department because it’s too hard. Lecturers at Reading should stick to folk dancing and knitting, leaving academic subjects to grown ups.” wrote a fourth. Steve Kramarsky lamented that Dr Anderson is not from the “University of ‘Rithmetic“.

Several readers criticised the journalists at the BBC who ran the story for not apparently contacting any mathematicians about Dr Anderson’s idea. “Journalists are meant to check facts, not just accept whatever they are told by a self-interested third party and publish it without question.” wrote one reader on the BBC’s web site. However, on Slashdot another reader countered “The report is from Berkshire local news. Berkshire! Do you really expect a local news team to have a maths specialist? Finding a newsworthy story in Berkshire probably isn’t that easy, so local journalists have to cover any piece of fluff that comes up. Your attitude to the journalist should be sympathy, not scorn.”

Ben Goldacre, author of the Bad Science column in The Guardian, wrote on his web log that “what is odd is a reporter, editor, producer, newsroom, team, cameraman, soundman, TV channel, web editor, web copy writer, and so on, all thinking it’s a good idea to cover a brilliant new scientific breakthrough whilst clearly knowing nothing about the context. Maths isn’t that hard, you could even make a call to a mathematician about it.”, continuing that “it’s all very well for the BBC to think they’re being balanced and clever getting Dr Anderson back in to answer queries about his theory on Tuesday, but that rather skips the issue, and shines the spotlight quite unfairly on him (he looks like a very alright bloke to me).”.

From reading comments on his own web log as well as elsewhere, Goldacre concluded that he thought that “a lot of people might feel it’s reporter Ben Moore, and the rest of his doubtless extensive team, the people who drove the story, who we’d want to see answering the questions from the mathematicians.”.

Andrej Bauer, a professional mathematician from Slovenia writing on the Bad Science web log, stated that “whoever reported on this failed to call a university professor to check whether it was really new. Any university professor would have told this reporter that there are many ways of dealing with division by zero, and that Mr. Anderson’s was just one of known ones.”

Ollie Williams, one of the BBC Radio Berkshire reporters who wrote the BBC story, initially stated that “It seems odd to me that his theory would get as far as television if it’s so easily blown out of the water by visitors to our site, so there must be something more to it.” and directly responded to criticisms of BBC journalism on several points on his web log.

He pointed out that people should remember that his target audience was local people in Berkshire with no mathematical knowledge, and that he was “not writing for a global audience of mathematicians”. “Some people have had a go at Dr Anderson for using simplified terminology too,” he continued, “but he knows we’re playing to a mainstream audience, and at the time we filmed him, he was showing his theory to a class of schoolchildren. Those circumstances were never going to breed an in-depth half-hour scientific discussion, and none of our regular readers would want that.”.

On the matter of fact checking, he replied that “if you only want us to report scientific news once it’s appeared, peer-reviewed, in a recognised journal, it’s going to be very dry, and it probably won’t be news.”, adding that “It’s not for the BBC to become a journal of mathematics — that’s the job of journals of mathematics. It’s for the BBC to provide lively science reporting that engages and involves people. And if you look at the original page, you’ll find a list as long as your arm of engaged and involved people.”.

Williams pointed out that “We did not present Dr Anderson’s theory as gospel, although with hindsight it could have been made clearer that this is very much a theory and by no means universally accepted. But we certainly weren’t shouting a mathematical revolution from the rooftops. Dr Anderson has, in one or two places, been chastised for coming to the media with his theory instead of his peers — a sure sign of a quack, boffin and/or crank according to one blogger. Actually, one of our reporters happened to meet him during a demonstration against the closure of the university’s physics department a couple of weeks ago, got chatting, and discovered Dr Anderson reckoned he was onto something. He certainly didn’t break the door down looking for media coverage.”.

Some commentators, at the BBC web page and at Slashdot, have attempted serious mathematical descriptions of what Anderson has done, and subjected it to analysis. One description was that Anderson has taken the field of real numbers and given it complete closure so that all six of the common arithmetic operators were surjective functions, resulting in “an object which is barely a commutative ring (with operators with tons of funky corner cases)” and no actual gain “in terms of new theorems or strong relation statements from the extra axioms he has to tack on”.

Jamie Sawyer, a mathematics undergraduate at the University of Warwick writing in the Warwick Maths Society discussion forum, describes what Anderson has done as deciding that R ? { ? ? , + ? } {\displaystyle \mathbb {R} \cup \lbrace -\infty ,+\infty \rbrace } , the so-called extended real number line, is “not good enough […] because of the wonderful issue of what 0 0 {\displaystyle {\frac {0}{0}}} is equal to” and therefore creating a number system R ? { ? ? , ? , + ? } {\displaystyle \mathbb {R} \cup \lbrace -\infty ,\Phi ,+\infty \rbrace } .

Andrej Bauer stated that Anderson’s axioms of transreal arithmetic “are far from being original. First, you can adjoin + ? {\displaystyle +\infty } and ? ? {\displaystyle -\infty } to obtain something called the extended real line. Then you can adjoin a bottom element to represent an undefined value. This is all standard and quite old. In fact, it is well known in domain theory, which deals with how to represent things we compute with, that adjoining just bottom to the reals is not a good idea. It is better to adjoin many so-called partial elements, which denote approximations to reals. Bottom is then just the trivial approximation which means something like ‘any real’ or ‘undefined real’.”

Commentators have pointed out that in the field of mathematical analysis, 0 0 {\displaystyle {\frac {0}{0}}} (which Anderson has defined axiomatically to be ? {\displaystyle \Phi } ) is the limit of several functions, each of which tends to a different value at its limit:

  • lim x ? 0 x 0 {\displaystyle \lim _{x\to 0}{\frac {x}{0}}} has two different limits, depending from whether x {\displaystyle x} approaches zero from a positive or from a negative direction.
  • lim x ? 0 0 x {\displaystyle \lim _{x\to 0}{\frac {0}{x}}} also has two different limits. (This is the argument that commentators gave. In fact, 0 x {\displaystyle {\frac {0}{x}}} has the value 0 {\displaystyle 0} for all x ? 0 {\displaystyle x\neq 0} , and thus only one limit. It is simply discontinuous for x = 0 {\displaystyle x=0} . However, that limit is different to the two limits for lim x ? 0 x 0 {\displaystyle \lim _{x\to 0}{\frac {x}{0}}} , supporting the commentators’ main point that the values of the various limits are all different.)
  • Whilst sin ? 0 = 0 {\displaystyle \sin 0=0} , the limit lim x ? 0 sin ? x x {\displaystyle \lim _{x\to 0}{\frac {\sin x}{x}}} can be shown to be 1, by expanding the sine function as an infinite Taylor series, dividing the series by x {\displaystyle x} , and then taking the limit of the result, which is 1.
  • Whilst 1 ? cos ? 0 = 0 {\displaystyle 1-\cos 0=0} , the limit lim x ? 0 1 ? cos ? x x {\displaystyle \lim _{x\to 0}{\frac {1-\cos x}{x}}} can be shown to be 0, by expanding the cosine function as an infinite Taylor series, dividing the series subtracted from 1 by x {\displaystyle x} , and then taking the limit of the result, which is 0.

Commentators have also noted l’Hôpital’s rule.

It has been pointed out that Anderson’s set of transreal numbers is not, unlike the set of real numbers, a mathematical field. Simon Tatham, author of PuTTY, stated that Anderson’s system “doesn’t even think about the field axioms: addition is no longer invertible, multiplication isn’t invertible on nullity or infinity (or zero, but that’s expected!). So if you’re working in the transreals or transrationals, you can’t do simple algebraic transformations such as cancelling x {\displaystyle x} and ? x {\displaystyle -x} when both occur in the same expression, because that transformation becomes invalid if x {\displaystyle x} is nullity or infinity. So even the simplest exercises of ordinary algebra spew off a constant stream of ‘unless x is nullity’ special cases which you have to deal with separately — in much the same way that the occasional division spews off an ‘unless x is zero’ special case, only much more often.”

Tatham stated that “It’s telling that this monstrosity has been dreamed up by a computer scientist: persistent error indicators and universal absorbing states can often be good computer science, but he’s stepped way outside his field of competence if he thinks that that also makes them good maths.”, continuing that Anderson has “also totally missed the point when he tries to compute things like 0 0 {\displaystyle 0^{0}} using his arithmetic. The reason why things like that are generally considered to be ill-defined is not because of a lack of facile ‘proofs’ showing them to have one value or another; it’s because of a surfeit of such ‘proofs’ all of which disagree! Adding another one does not (as he appears to believe) solve any problem at all.” (In other words: 0 0 {\displaystyle 0^{0}} is what is known in mathematical analysis as an indeterminate form.)

To many observers, it appears that Anderson has done nothing more than re-invent the idea of “NaN“, a special value that computers have been using in floating-point calculations to represent undefined results for over two decades. In the various international standards for computing, including the IEEE floating-point standard and IBM’s standard for decimal arithmetic, a division of any non-zero number by zero results in one of two special infinity values, “+Inf” or “-Inf”, the sign of the infinity determined by the signs of the two operands (Negative zero exists in floating-point representations.); and a division of zero by zero results in NaN.

Anderson himself denies that he has re-invented NaN, and in fact claims that there are problems with NaN that are not shared by nullity. According to Anderson, “mathematical arithmetic is sociologically invalid” and IEEE floating-point arithmetic, with NaN, is also faulty. In one of his papers on a “perspex machine” dealing with “The Axioms of Transreal Arithmetic” (Jamie Sawyer writes that he has “worries about something which appears to be named after a plastic” — “Perspex” being a trade name for polymethyl methacrylate in the U.K..) Anderson writes:

We cannot accept an arithmetic in which a number is not equal to itself (NaN != NaN), or in which there are three kinds of numbers: plain numbers, silent numbers, and signalling numbers; because, on writing such a number down, in daily discourse, we can not always distinguish which kind of number it is and, even if we adopt some notational convention to make the distinction clear, we cannot know how the signalling numbers are to be used in the absence of having the whole program and computer that computed them available. So whilst IEEE floating-point arithmetic is an improvement on real arithmetic, in so far as it is total, not partial, both arithmetics are invalid models of arithmetic.

In fact, the standard convention for distinguishing the two types of NaNs when writing them down can be seen in ISO/IEC 10967, another international standard for how computers deal with numbers, which uses “qNaN” for non-signalling (“quiet”) NaNs and “sNaN” for signalling NaNs. Anderson continues:

[NaN’s] semantics are not defined, except by a long list of special cases in the IEEE standard.

“In other words,” writes Scott Lamb, a BSc. in Computer Science from the University of Idaho, “they are defined, but he doesn’t like the definition.”.

The main difference between nullity and NaN, according to both Anderson and commentators, is that nullity compares equal to nullity, whereas NaN does not compare equal to NaN. Commentators have pointed out that in very short order this difference leads to contradictory results. They stated that it requires only a few lines of proof, for example, to demonstrate that in Anderson’s system of “transreal arithmetic” both 1 = 2 {\displaystyle 1=2} and 1 ? 2 {\displaystyle 1\neq 2} , after which, in one commentator’s words, one can “prove anything that you like”. In aiming to provide a complete system of arithmetic, by adding extra axioms defining the results of the division of zero by zero and of the consequent operations on that result, half as many again as the number of axioms of real-number arithmetic, Anderson has produced a self-contradictory system of arithmetic, in accordance with Gödel’s incompleteness theorems.

One reader-submitted comment appended to the BBC news article read “Step 1. Create solution 2. Create problem 3. PROFIT!”, an allusion to the business plan employed by the underpants gnomes of the comedy television series South Park. In fact, Anderson does plan to profit from nullity, having registered on the 27th of July, 2006 a private limited company named Transreal Computing Ltd, whose mission statement is “to develop hardware and software to bring you fast and safe computation that does not fail on division by zero” and to “promote education and training in transreal computing”. The company is currently “in the research and development phase prior to trading in hardware and software”.

In a presentation given to potential investors in his company at the ANGLE plc showcase on the 28th of November, 2006, held at the University of Reading, Anderson stated his aims for the company as being:

To investors, Anderson makes the following promises:

  • “I will help you develop a curriculum for transreal arithmetic if you want me to.”
  • “I will help you unify QED and gravitation if you want me to.”
  • “I will build a transreal supercomputer.”

He asks potential investors:

  • “How much would you pay to know that the engine in your ship, car, aeroplane, or heart pacemaker won’t just stop dead?”
  • “How much would you pay to know that your Government’s computer controlled military hardware won’t just stop or misfire?”

The current models of computer arithmetic are, in fact, already designed to allow programmers to write programs that will continue in the event of a division by zero. The IEEE’s Frequently Asked Questions document for the floating-point standard gives this reply to the question “Why doesn’t division by zero (or overflow, or underflow) stop the program or trigger an error?”:

“The [IEEE] 754 model encourages robust programs. It is intended not only for numerical analysts but also for spreadsheet users, database systems, or even coffee pots. The propagation rules for NaNs and infinities allow inconsequential exceptions to vanish. Similarly, gradual underflow maintains error properties over a precision’s range.
“When exceptional situations need attention, they can be examined immediately via traps or at a convenient time via status flags. Traps can be used to stop a program, but unrecoverable situations are extremely rare. Simply stopping a program is not an option for embedded systems or network agents. More often, traps log diagnostic information or substitute valid results.”

Simon Tatham stated that there is a basic problem with Anderson’s ideas, and thus with the idea of building a transreal supercomputer: “It’s a category error. The Anderson transrationals and transreals are theoretical algebraic structures, capable of representing arbitrarily big and arbitrarily precise numbers. So the question of their error-propagation semantics is totally meaningless: you don’t use them for down-and-dirty error-prone real computation, you use them for proving theorems. If you want to use this sort of thing in a computer, you have to think up some concrete representation of Anderson transfoos in bits and bytes, which will (if only by the limits of available memory) be unable to encompass the entire range of the structure. And the point at which you make this transition from theoretical abstract algebra to concrete bits and bytes is precisely where you should also be putting in error handling, because it’s where errors start to become possible. We define our theoretical algebraic structures to obey lots of axioms (like the field axioms, and total ordering) which make it possible to reason about them efficiently in the proving of theorems. We define our practical number representations in a computer to make it easy to detect errors. The Anderson transfoos are a consequence of fundamentally confusing the one with the other, and that by itself ought to be sufficient reason to hurl them aside with great force.”

Geomerics, a start-up company specializing in simulation software for physics and lighting and funded by ANGLE plc, had been asked to look into Anderson’s work by an unnamed client. Rich Wareham, a Senior Research and Development Engineer at Geomerics and a MEng. from the University of Cambridge, stated that Anderson’s system “might be a more interesting set of axioms for dealing with arithmetic exceptions but it isn’t the first attempt at just defining away the problem. Indeed it doesn’t fundamentally change anything. The reason computer programs crash when they divide by zero is not that the hardware can produce no result, merely that the programmer has not dealt with NaNs as they propagate through. Not dealing with nullities will similarly lead to program crashes.”

“Do the Anderson transrational semantics give any advantage over the IEEE ones?”, Wareham asked, answering “Well one assumes they have been thought out to be useful in themselves rather than to just propagate errors but I’m not sure that seeing a nullity pop out of your code would lead you to do anything other than what would happen if a NaN or Inf popped out, namely signal an error.”.

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Posted on September 3rd, 2022 by  |  No Comments »

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Pennsylvania state trooper found guilty of first-degree murder

Friday, March 20, 2009

In the United States, a suspended Pennsylvania state trooper has been convicted of first-degree murder for killing his girlfriend’s estranged husband.

Kevin Foley, 43, faces a mandatory life sentence without parole for slashing to death John Yelenic, a Blairsville dentist who was in the final stages of divorcing his wife, Michele. Foley’s attorney said he plans to appeal the decision. Prosecutors did not seek the death penalty.

Foley previously said he “loathed Dr. Yelenic” and asked another fellow trooper to help kill him. During his testimony, which lasted several hours, Foley claimed he was joking and had no true intention of carrying out the threat, but the Indiana County jury rejected that defense after about six hours of deliberations.

John Yelenic was found dead in his home on April 13, 2006, one day before he was planning on signing his divorce papers. Charges were brought against Foley in September 2007, more than 17 months after the murder.

Foley, who had been on suspension from the Pennsylvania State Police, was himself the final witness to take the stand Wednesday in the trial. Foley insisted he was innocent during his testimony, and even made jokes that the jury laughed at on a few occasions.

“I never made a threat with the intention of carrying it out,” Foley said under cross-examination by the prosecution.

When Senior Deputy Attorney General Anthony Krastek pressed Foley for what was funny about asking another state trooper to help him kill Yelenic, Foley answered, “There isn’t any joke. It’s just my personality, my behavior (with co-workers).”

Prosecutors said Foley killed Yelenic after going to the dentist’s house to confront him over the terms of the divorce. Prosecutors claim Foley slashed Yelenic several times with a knife and pushed his head through a small window. Yelenic bled to death.

“John has his justice tonight,” Mary Ann Clark, a cousin of Yelenic, told MSNBC. “John deserved this; he was the most wonderful person in the world. He died the most horrible death and tonight, this is his night. The system worked.”

Foley had been living with Michele Yelenic for two years at the time of the homicide. Prosecutors previously said Foley and Michele helped perpetuate rumors that Dr. Yelenic molested their son. John and Michele Yelenic had been separated in 2002. Michele Yelenic stood to collect Dr. Yelenic’s estate and a US$1 million life insurance policy, and could lose about $2,500 a month in support if the divorce was finalized, a Pennsylvania grand jury previously determined.

Michele Yelenic, who has not appeared at the trial, may face legal action herself, media reports indicated. A sentencing hearing for Foley is scheduled for June 1.

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